The Return of Fox

Since 2020, I've frequently contemplated the desire to refresh my brand, which primarily centered around my name, FOX (or "Foxy"). It all started with a nagging feeling that my name—the very essence of my work identity—no longer felt like it was mine. I began to notice the name FOX appearing more frequently in directories and on social media as new industry ladies launched their ventures. That’s perfectly fine they have every right to use the name, and I don’t claim exclusive ownership of it.

I also started to wonder if "Foxy" was age-appropriate as I celebrated each birthday, especially when I noticed that others using the name were much younger. This led me to flirt with the idea of making a bold move—rebranding and dropping the name FOX.

I spent considerable time pondering 🤔 why I embarked on this journey of change in the first place. I felt struck by a wave of sameness that sometimes had me itching for transformation. I began to question whether admirers, when looking at my profile, saw "Fox" as just another common choice, not realising that I was the only one using the name when I entered the industry.

Having ADHD, I often find myself fixating on trivial thoughts, and this realization struck me recently when we focus on what others think, it holds us back and makes us prisoners of their opinions. Yes, if something isn’t broken, it doesn’t need fixing! However, when things start to feel stagnant, it’s beneficial to explore new ideas in business rather than constantly wondering, "What if?"

While I initially focused on rebranding to market extended dinner date bookings, I realized this was just one of the motivations behind my desire for change. I truly enjoy those experiences, but I’ve come to recognise the importance of short and sweet interactions as well. Sometimes that’s all people have time for in their busy lives. Some of my long-time regulars believed that these brief bookings were less fulfilling for me, and when I discontinued my hour bookings, some of my favorite admirers disappeared, as they could only commit to an hour. Now, I truly appreciate the value of both types of experiences, each bringing a unique sense of enjoyment. Because of this, I have reintroduced my hour liaisons, allowing me to cater to everyone’s preferences.

Sometimes we think we want something different, but it isn’t until we experience it that we realise the allure of the unknown can be misleading—it’s still just a different shade of the same colour.

My original brand embodies my journey, creativity, and the strong connections I've built with my audience. In my pursuit of change, I found myself drifting away from what truly matters: my own uniqueness as a business brand.

As we reach a certain age, it’s common to feel stuck and a bit lost. It’s perfectly fine to make changes, and equally okay to revert those changes if they don’t resonate with us.

This journey has shown me that it’s perfectly fine to evolve, experiment, and make adjustments along the way. Going back to what was doesn’t signify failure; rather, it reflects a deeper understanding of what truly resonates with me.

My name and my brand are a true representation of me as a companion and entertainer.

So here I am, embracing the unique traits of my original brand—the one that truly reflects who I am. After all, why change a classic? If anything, I should be adding more “Foxy” to my life—not less!

With love and reflection,

JAYME LEE FOX

XXX